Launched in 1989, Lucky Me! has since grown into a household brand enjoyed by almost every Filipino family.
The Lucky Me! logo visually sends the signal of the brand’s care for its consumers. A graceful circle runs around the “Lucky Me!” text to give a feeling of a warm embrace from a good friend. The waft connotes the pleasant aroma and freshness of the meal ahead. It triggers happy memories of light, bonding moments – of sitting around, sharing life, and eating together over fantastic, flavorful, and fuss-free meals.
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