Its story begins at the Sandlot Brewery in Coors Field, Denver, Colorado, at the start of the 1995 baseball season.
After earning his Ph.D. in brewing at the University of Brussels, Keith Villa, the founding brewmaster returned to the United States. United with the aim of making quality craft beers, inspired by the style of Belgian beers, but with a new twist.
Among the many beers that emerged, a favorite stood out, which in keeping with baseball tradition was called 'Bellyslide Wit'. One day, someone said: “A beer of this quality comes only when there is a blue moon”, and thus Blue Moon was born.
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